Riding communities, dealerships and local riders come together to support 1000+ families Guwahati: In an effort to stand by the communit...
Riding communities, dealerships and local riders come together to support 1000+ families
Guwahati: In an effort to stand by the community
during trying times, Royal Enfield and its community of riding clubs have extended
support to the North-Eastern States’ fight against the recent unfortunate
floods. With the added situation of the COVID pandemic, relief this year has
been difficult. Royal Enfield dealerships in the region along with its
community of riders have come forward to provide food and rehabilitation aid to
the affected people across Assam.
Royal Enfield as a brand has
always had the community at its heart, and in these challenging times, Royal Enfield dealerships
and riders from the community-led groups are offering a helping hand to those
who’ve been affected. Every year, Assam is ravaged by floods causing damage to
life and property and this year also efforts were dedicated to providing a slew
of immediate relief initiatives.
One of the most prominent faces
from the riding community who has been working tirelessly is NirmaliNath. An avid Royal Enfield rider, traveler and social
worker, Nirmali with her team helped around 900 families who were severely
affected by the floods. She reached out to families who were displaced in
locations like Bhogerpar, Barpeta, Keotpara, Hajo, Lahorighat, Nagaon, Mai
than, Tezpur and Nellie. Along with her team, she distributed essential items
and also provided monetary help to affected people.
The Assam Rhinos Motorcycle Club have
also come forward to champion the relief effort. Founded in 2005 the Assam
Rhinos Motorcycle Club (ARMC) is a group of passionate Royal Enfield riders,
who are based in Guwahati, Assam. The
ARMC extended relief at the Kaziranga National Park as it was one of the major
flood affected areas.They worked closely with officials of Kaziranga to send
out around 150+ packages of relief material for the people who are in need.
Two of Royal Enfield’s prominent dealership stores in Assam also
contributed significantly towards relief efforts. Dynamic Motors Dhubriand Riders
Dibrugarh provided aid and relief measures to families around their
locality who were affected by flood. From distributing essentials and basic
necessities to the affected families, they also worked with Assam Police to
distribute masks and sanitizers to people located in rural parts of the state.
Royal Enfield as a brand has always worked towards the betterment
of the communities at large while keeping the welfare and well-being of the
community at the core of all its initiatives. While these initiatives were
undertaken immediately, there is a strong need to employ recovery and
rehabilitation efforts long term and Royal Enfield is committed to extending
the necessary support to the affected communities and wildlife alike.
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